Trade Marketing · Sales Promotion Management
Run your consumer promotion campaigns end-to-end
Cashback, mail-in rebates, sweepstakes, prize draws, gift with purchase — Promodev orchestrates capture, validation and reward fulfillment of your promo campaigns at scale, across every channel.
Our core expertise
Consumer promotions, simplified and industrialized
Consumer promotion covers every operation that triggers a benefit (financial, material, experiential) in exchange for a purchase or an entry. Mail-in rebates, cashback, gift with purchase, contests, sweepstakes, instant win: all mechanics share one core need — capture a proof, validate it, fulfill the reward.
Multiplied across every channel (web, app, receipt, social media, SMS, in-store activation), these operations explode in operational complexity: proofs of every kind, market-specific business rules, fraud management, legal compliance, time-sensitive fulfillment.
Promodev runs these campaigns as one automated flow — multichannel capture, rules-and-AI validation, reward fulfillment — so your marketing teams drive performance, not production.
Financial offers & gifts
Every rebate and gift mechanic, at scale
Financial offers
Full or partial refund, by bank transfer, check, gift card or voucher — tailored to each purchase mechanic (single-product rebate, mail-in rebate, threshold cashback, bundle rebate).
Single product (1=1)
The foundational consumer rebate mechanic: one product purchased, one refund triggered. Proof of purchase capture (receipt, on-pack code, invoice), automated validation, payout by bank transfer, check, gift card or voucher — single-product rebate, mail-in rebate, the classic ODR at scale.
Choice rebate (3=1)
Refund on one product among several eligible — choice rebate.
Threshold rebate
Refund on a portion of the product(s) purchased — threshold cashback, basket rebate.
Bundle rebate
Multiple products trigger a tiered or per-item refund — bundle rebate, tiered rebate.
Main product + accessory
Refund conditional on the combined purchase of a main product and its accessory — attach rebate, bundle cashback.
Accessory only
Refund on a single accessory — accessory rebate.
Service
Refund on a service offering — service rebate.
Gift with purchase (GWP)
Single or multiple gift, chosen by the participant or varying with purchases. Any kind of gift, branded or not: object, travel, service, voucher, gift card — delivered by mail or email.
Single GWP
One product purchased, one gift shipped by mail or email — object, travel, service, voucher, gift card, branded or not. The gift with purchase (GWP) mechanic that turns the act of buying into a tangible experience and builds loyalty beyond a simple refund.
Bundled GWP
Several products purchased = one gift delivered — multi-purchase GWP.
Partner GWP
Purchase of a main product plus a partner-brand product — partner GWP, co-branded gift.
Stacked GWP
One or several products = multiple gifts delivered — cumulative gift, stacked rewards.
Promodev pipeline
Collect. Decide. Act.
One automated flow, from proof of purchase to reward delivered.
Contests, sweepstakes & instant win
Every participation mechanic, with or without purchase
Via web, social media, SMS, coupon or in-store activation — offering any kind of gift or refund. Mechanics compliant with French law (free entry, rule deposit, bailiff-supervised prize draws).
Prize draw
Digital or manual draw, performed by a bailiff from paper entries — sweepstakes, random draw, prize draw.
Contest (judged or social)
On a dedicated site, add a contest with vote, share and rich features. Turn your contest into a social media event — contest, judged contest, UGC contest.
Participation counter
Boost your offer's appeal while controlling budget exposure — entry counter, participation cap.
Scratch off
Add a playful twist: the player scratches an image with mouse or touchscreen and reveals their reward — scratch off, scratch card.
Unique code
Use the on-pack unique code to lock your operation and let consumers enter via the sticker on the product — unique code, on-pack code, pack-locked promotion.
Quiz
Build a campaign-specific questionnaire and embed it in your offer to boost engagement — quiz contest, branded quiz.
Jackpot
Build a custom slot-machine-style animation. The participant instantly reveals their reward — instant win, slot machine, jackpot game.
Mystery reveal
A discovery animation that unveils the gift in a playful way — instant reveal, mystery gift.
How it works
From proof of purchase to reward delivered, in one flow
Collect — Multichannel capture
Web, mobile, SMS, receipt photo, on-pack QR code, coupon, in-store activation. Receipt capture, purchase proof, multichannel.
Decide — Automated validation
Receipt OCR, purchase proof check, configurable business rules, fraud detection, deduplication. Receipt processing, OCR, fraud detection, purchase validation, rule engine.
Act — Reward fulfillment
Bank transfer, check, gift card, voucher, physical gift, mail or email shipment. Reward fulfillment, payout, gift card, digital reward.
Measure — Real-time analytics
Campaign dashboard, participation rate, validation rate, conversion rate, promotion ROI. Real-time dashboard, campaign analytics, promotion ROI.
Operational friction
- Sprawling channels and proof formats to process
- Fraud and over-redemption that destroy ROI
- Legal compliance varies by market (GDPR, free entry, rule deposit, taxation)
- Time-to-reward gap that hurts participant satisfaction
The Promodev answer
- Single multichannel platform: web, app, SMS, store, receipt
- Built-in automated validation and fraud detection
- Per-market legal compliance handled (GDPR, free entry rules, bailiff deposit)
- Fast, traceable, multi-format reward fulfillment
Built for
Proven mechanics across four industries where promotion matters
Air & rail
Passenger compensation, loyalty programmes, transport disruption management.
Insurance
Accelerated indemnification, loyalty bonuses, affinity programmes.
Retail & e-commerce
Cashback, mail-in rebates, GWP, contests, loyalty programmes.
Financial institutions
Banking cashback programmes, card partnerships, rewards.
Case studies
They industrialize their promotional operations with Promodev
Compliance & security
Operate confidently in every market
French legal framework
Free entry (AMOE), rule deposit with a bailiff, bailiff-supervised prize draws, mandatory legal notices compliant with French law.
Data protection
GDPR-native, traceable consent, controlled retention period, right to erasure, processing register.
Anti-fraud
Duplicate detection, participation scoring, anti-bot controls, IBAN validation, proof checks and document fingerprinting.
Frequently asked questions
Everything you need to know before launching a campaign
A mail-in rebate is a promotional mechanic that refunds the consumer for all or part of a purchased product, upon submitting a proof of purchase (receipt, on-pack code, invoice). The refund is paid by bank transfer, check, gift card or voucher. It's the Anglo-Saxon counterpart of the French ODR (Offre De Remboursement).
A mail-in rebate refunds an amount tied to the product purchased, after proof submission. Cashback refunds a percentage of the spend, often in real time or credited to an account. Gift with purchase (GWP) offers a gift (object, travel, voucher) instead of a financial refund.
Yes. French law requires, for most contests and prize draws, an alternative free-entry route (AMOE) alongside the purchase-based route. This free entry must be genuinely equivalent in terms of winning odds. The official rule document must explicitly mention this.
Validation combines OCR (automatic receipt reading), configurable business rules (eligible products, amounts, dates) and fraud detection (duplicates, manipulated receipts, suspicious patterns). Promodev processes each proof in seconds, with human review only on edge cases.
A formal rule document must be drafted and deposited with a bailiff. The prize draw can be digital or manual, but must be supervised by a bailiff to guarantee impartiality. Mandatory legal mentions (organizer, dates, prizes, free entry, data rights) must appear on every communication channel.
ROI is measured across several indicators: participation rate, proof validation rate, post-campaign conversion rate, acquisition cost, incremental value generated. The Promodev real-time dashboard consolidates these metrics by campaign, market and mechanic.
Stacked GWPs, recurring cashback programmes, participation counters and community-based contests (vote, UGC) are the most effective loyalty levers. They build repeat engagement and direct brand affinity, while mail-in rebates primarily serve acquisition or reactivation.
Promodev exposes a REST API and native connectors for major CRMs (Salesforce, HubSpot), ERPs and e-commerce platforms (Shopify, Magento). Participant flows, validations and reward fulfillment are synced in real time with your existing stack.